EPISODE · Aug 12, 2022 · 30 MIN
Why Legacy ISOs will be Replaced by the ISV+ISO Model
from Merchant Sales Podcast · host Merchant Sales Podcast
Agents will shift over the next 36 months to sell specific verticals on bundled software / payments. They will all be selling for technology companies. Legacy ISOs can either embrace technology, or they can wait for technology companies to become ISOs and steal their agents. In this special edition episode of the merchant sales podcast, James Shepherd shares a roadmap to long term success and growth through the agent channel. If you are an Agent, ISO, ISV, or Acquirer, this episode is for you.
What this episode covers
Agents will shift over the next 36 months to sell specific verticals on bundled software / payments. They will all be selling for technology companies. Legacy ISOs can either embrace technology, or they can wait for technology companies to become ISOs and steal their agents. In this special edition episode of the merchant sales podcast, James Shepherd shares a roadmap to long term success and growth through the agent channel. If you are an Agent, ISO, ISV, or Acquirer, this episode is for you.
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Why Legacy ISOs will be Replaced by the ISV+ISO Model
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