Why Less Is the Strategy - Episode 1

How many things are on your marketing to-do list right now? Not your whole business - just your marketing. If you are anything like the people Ant has worked with over the last 20 years, the answer is somewhere between 30 and 50 items. And if you are honest about how many of those are actually moving your business forward right now, the answer is probably three. Maybe four. The rest is noise. In this episode - the first full episode of Less Is the Strategy - Ant Hodges makes the case that the businesses struggling the most are almost never the ones doing too little. They are the ones doing too much. And the advice telling them to do more is the very thing keeping them stuck. In this episode you will hear: Why Ant walked off a stage in Austin holding two awards and felt completely hollow inside The six-word question a friend asked him that he had no answer to The decision he made in a cafe in Porto that changed everything Why complexity does not scale - and what happens when you finally choose to subtract instead of add Aileen's story - how stripping back her business rather than building it out changed everything for her This is not a tactics episode. There is no list of twenty things to implement. It is an honest conversation about why doing less - genuinely, deliberately, strategically less - is the most powerful decision you can make right now. Subscribe wherever you are listening so you do not miss what comes next. Submit a question or topic:  www.lessisthestrategy.com  Resources mentioned: Simplify the Funnel - www.simplifythefunnel.com  Simplify Summits - www.simplifysummits.com Work with Ant - www.anthodges.com