Why Letting Go Is the Hardest Part of Growing Your Business

Brooke runs a painting business that did $370K last year. He wants to do $750K this year. And he's doing it all while managing chronic migraines, a team that needs leading, and a schedule that barely gives him room to breathe.This episode is a raw coaching conversation about what it actually looks like to be stuck between operator and owner — and how to make the leap.Brooke is off the tools, but he's still the estimator, the firefighter, and the person every problem lands on. He knows something has to change. He just can't see how to get there without everything falling apart in the process.We get into the real reasons he hasn't hired a sales rep yet, why he's terrified to let go of estimating, and what it's actually costing him to hold on to it. We also map out exactly what the next 90 days need to look like for him to stop being the bottleneck in his own business.If you're somewhere between $300K and $1M and you feel like you're working harder than the number shows — this one's for you.In this episode:Why calling yourself an "owner estimator" is keeping you stuckHow to structure a sales rep compensation plan that limits your risk to almost nothingThe 5-hour system that can get someone else estimating and selling for youWhat burnout actually does to your decision making — and how to get out of it