Why Logistics Tech Rollouts Fail (and How to Fix Them) | Nate Johnson, GLCS

Everyone loves a shiny demo. Nobody wants to talk about the messy middle: implementation. That’s where budgets blow up, timelines slip, and teams quietly blame the software.Nate Johnson (CEO of GLCS) joins Blythe Milligan to break down what actually makes logistics tech rollouts work.The first question teams skip: “Why are you buying this?”Why “go-live” is not the same thing as successThe hidden costs that show up after the subscription feeWhy training and documentation decide adoptionIntegrations, EDI, and why “it should connect” is usually a lieAI in logistics: what’s real, what’s marketing, and what buyers should demandLinks:Connect with Nate on LinkedIn (and you better tell him Blythe sent you)GLCS WebsiteNate's podcast, Driving ForwardWatch the video version here. -----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.