Why long-term brand building is still aways about conversion with Julia Hornaday

In this episode, Julia Hornaday, global head of marketing at Turnkey Consulting, breaks down the balance between brand and demand. We talk content that converts, the rise of AI, and why oversimplifying strategy can cost you. Julia also shares her take on attribution, content overload, and what’s next for marketing.Things to listen out for:02:51 - The importance of brand building for conversion04:38 - Understanding the 95/5 rule in content marketing06:17 - Differences in B2B content strategy08:32 - The complexity of the buyer journey09:22 - Understanding MQLs and sales dynamics15:10 - Navigating AI in marketing16:35 - The role of quality content in a saturated market17:53 - Adapting to new content formats19:28 - The evolution of information in sales22:14 - The value of integrated marketing strategies