EPISODE · Mar 30, 2026 · 25 MIN
Why Longevity Is The Next Big OTC Opportunity, With Euromonitor’s Magda Starula
from Citeline Podcasts · host Norstella
In this episode of HBW Insight’s Over the Counter, we’re digging into one of the most talked‑about themes in consumer health right now: longevity. We’re joined by Magda Starula, Health and Beauty Research Analyst at Euromonitor International, to unpack what “healthy longevity” really means, and why it’s quickly moving from niche concept to mainstream commercial opportunity for OTC. We explore how the focus is shifting from simply living longer to staying healthier for longer, what that means across different life stages, and where consumer healthcare brands are best placed to win.
What this episode covers
In this episode of HBW Insight’s Over the Counter, we’re digging into one of the most talked‑about themes in consumer health right now: longevity. We’re joined by Magda Starula, Health and Beauty Research Analyst at Euromonitor International, to unpack what “healthy longevity” really means, and why it’s quickly moving from niche concept to mainstream commercial opportunity for OTC. We explore how the focus is shifting from simply living longer to staying healthier for longer, what that means across different life stages, and where consumer healthcare brands are best placed to win.
NOW PLAYING
Why Longevity Is The Next Big OTC Opportunity, With Euromonitor’s Magda Starula
No transcript for this episode yet
Similar Episodes
Jun 15, 2022 ·8m
May 25, 2022 ·20m
May 19, 2022 ·16m
May 15, 2022 ·34m
May 12, 2022 ·1m