Why Loyalty Matters

Timothy Keiningham is one of the world's most highly acclaimed loyalty experts, an internationally renowned speaker, consultant, and author. He is the Senior Vice President, Head of Consulting and Global Chief Strategy Officer at Ipsos Loyalty, one of the world's largest market research firms. His most recent book, Why Loyalty Matters, provides compelling insight into how our loyalties, large and small, lay the foundation for our happiness, and determine the kind of world we live in. The book offers a comprehensive guide to understanding what loyalty is, what it isn't and how to unlock its power.