Why Lufthansa sees transparency as key to its net zero strategy

In this episode, we speak with Claudia Huegel, Senior Director, Head of ESG Rating and Reporting, Lufthansa Group, who shares how one of the world’s oldest and largest airline groups threads sustainability through its strategy, its reporting, and, increasingly, its relationship with the passenger.She discusses:The near-term levers to decarbonising by 2030: Why fleet renewal does the heaviest lifting this decade, delivering 15-25% efficiency gains per aircraft.The green fares story: How Lufthansa became the first airline group in the world to launch a dedicated sustainable fare, trialling it in the Nordics with a 20% SAF and 80% climate-project mix, and growing adoption from below 1% to around 5% over roughly three years.Making SAF visible: How the group turns fuel farms at Frankfurt into branded signage, runs SAF marketing through Lufthansa Cargo, and structures bulk SAF deals with corporate customers.Mandates versus incentives: Why the ReFuelEU 2% obligation was met in molecules in 2025 but largely with imported fuel, why she suspects incentives build supply better than mandates, and her call for ETS revenue to be reinvested in SAF infrastructure.If you LOVED this episode, you'll also love the conversation we had with Lahiru Ranasinghe, Director of Sustainability at easyJet, who shares what it takes to move a major low-cost carrier from a sustainability blueprint to real-world results. Check it out here.Learn more about the innovators who are navigating the industry’s challenges to make sustainable aviation a reality, in our new book ‘Sustainability in the Air: Volume 2’. Click here to learn more.Feel free to reach out via email to [email protected]. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It's about time.Links & More:Climate and Environment - Lufthansa Group Green Fares: More sustainable air travel - Lufthansa Fly more sustainably - Lufthansa Lufthansa Group sees ‘growing demand’ for sustainable fares - Business Travel News EuropeLufthansa Passengers offset 710,000 tonnes of CO2 through climate program - ESG Today