Why Marketers Should Stop Leaving Copyright Decisions to the Legal Team

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries converse about why marketers should lead their organization's copyright decisions. Leaving intellectual property protection only to the legal team or human resources is flat out bad advice! So what do marketing and sales leaders need to know about copyright protection to avoid abdicating decision-making? This conversation unpacks the "how" and "why" of copyright protection for marketing leaders--all in about 15 minutes! You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. Contact the show by emailing [email protected]. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices