Why Marketing Agriculture Is So important

There is so much to celebrate with all of the new partnerships, confrontational collaboration (thanks to Polly Ruhland at USB for that term) and focus on the next 30 harvests to create climate-smart, prosperous agriculture in the US.As marketers deeply invested in food and agriculture, we believe there is even more energy and opportunity to be gained by leveraging the untapped power of consumer engagement on these initiatives. There are large, eager customer and consumer audiences ready to recognize these efforts and celebrate the brands that invest in sustainable supply chain innovations in support of farmers and ranchers … and the larger environment.Bader Rutter is one of USFRA’s important partners to achieve these goals and help continue to spread the work from Honor the Harvest.Bader Rutter is the country’s largest agricultural marketing agency. And through nearly 50 years of steady growth, they’ve dreamed big, planned meticulously, and fiercely championed their clients’ success.  Joining us today on Farm Food Facts is JoDee George and Dennis Ryan who lead the Bader Rutter food and beverage practice which is focused on creating consumer and customer brand value from supply chain sustainability investments.JoDee has worked for 20 years worked across food and agriculture marketing and strategy for America’s largest food and agriculture companies. She brings this diverse knowledge and passion to creating a sustainable, innovative path for food and agriculture producers, brands and consumers.  Dennis has spent the better part of his extensive career telling stories for food and beverage brands from every major company in the space. After building an enviable TV-centric CPG advertising career in Chicago, he moved to Minneapolis to learn digital, social, and one-to-one marketing.