Why Marketing Automation Is the Future — with Kathrine Farris

In this episode of Founders Future, with host Milan Kohut, we’re joined by Kathrine Farris, founder and CEO of Marketecs. Kathrine shares her journey from a long career in community banking—rising to vice president before age 30—to discovering digital marketing through technology, teaching, and problem-solving for small business clients. What began as curiosity around email marketing evolved into building and leading a marketing agency focused on blending strategy, automation, and technology for professional service businesses.Kathrine explains how Markitex now helps consultants, coaches, lawyers, and other service providers turn thought leadership into scalable marketing systems using automation, CRM platforms, and AI-driven workflows. The conversation explores long-term client retention, referrals as a growth engine, the realities of agency scaling, and the strategic shift toward productized systems through the Marketecs Engine built on GoHighLevel. Kathrine also discusses pricing evolution, team structure, training challenges in a fast-changing AI landscape, and her vision for growing predictable revenue while helping clients simplify and modernize their marketing infrastructure.Connect with Kathrine Farris:🔗 LinkedIn: https://www.linkedin.com/in/kathrinefarris/