Why Marketing is a Marathon, Not a Sprint with Anna Kennedy

Too many business owners treat marketing as a last-minute afterthought, but my guest today, Anna Kennedy, is here to change that. As the Founder and Creative Director of Kennedy Studio, Anna is obsessed with driving bold ideas into the world without the "smoke and mirrors" often found in the agency world. In this episode, we talk about the reality of scaling an external marketing team and the discipline required to maintain a lean, high-performing operation. Anna shares her 18+ years of insights into PR and creative strategy, explaining why she values being "in the trenches" with her clients. We explore the transition from founder to CEO, the importance of financial forecasting, and why Anna believes in being part of the client’s journey rather than just a vendor. You'll learn why "if you build it, they will come" is a dangerous myth and how to strategise for long-term success. It’s a conversation about focus, energy, and making marketing actually worth it.Meet Anna Kennedy Founder and Creative Director Anna Kennedy saw a massive gap in the market: too many agencies full of buzzwords and bloated promises... and not enough that actually cared. Anna started Kennedy Studio to change that. To be the kind of team she wished more businesses had access to: hands-on, ego-free, and obsessed with making brands thrive. With 18+ years in sales, marketing, PR and creative strategy, Anna brings both the experience and the energy to drive bold ideas into the world—with a team beside her that brings them to life. No smoke. No mirrors. Just a woman on a mission to make marketing feel easy, exciting and actually worth it.Connect with Anna: Kennedy Studio Website: kennedystudio.auConnect with Anna on LinkedIn: Anna KennedyFollow Kennedy Studio on Instagram: @kennedystudio