Why Marketing Is Crucial For Climate Tech Success

In this episode, we chat with Gaël Gobaille-Shaw, CTO at Mission Zero Technologies, about his journey from electrochemistry research to co-founding a cutting-edge carbon capture startup.Gaël shares the inspiration behind Mission Zero’s unique two-step carbon capture process, which mimics biology to absorb CO2 in liquid and separate it using a special membrane. Learn how this innovative approach makes the tech more energy-efficient and scalable compared to traditional methods.We also explore the challenges of scaling carbon capture, the importance of adaptation in tech development, and why marketing plays a critical role in the growth of climate tech.🎥 Guest: Gaël Gobaille-Shaw, CTO at Mission Zero Technologies 🔗 Web: https://www.missionzero.tech/🔗 LinkedIn: https://www.linkedin.com/company/missionzerotech/➜ https://www.npws.net/podcast/spotlight-missionzero🌍 SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE========================This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.🎧 SUBSCRIBE TO OUR PODCAST===========================Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijSZencastr: https://bit.ly/48xt75s💬 FOLLOW US ON SOCIAL MEDIA============================Instagram: https://www.instagram.com/greennewperspective/Twitter: https://twitter.com/gnperspectiveLinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ Facebook: https://www.facebook.com/greennewperspective TikTok: https://www.tiktok.com/@greennewperspective#cleantech #sustainabilitypodcast #innovationtechnology