Why marketing should be involved in your social selling program

When sales and marketing aren’t aligned on social media, you’re not just missing engagement, you’re leaving serious revenue on the table.According to LinkedIn’s Deep Sales Report 2024, sellers who build relationships and use data-driven insights are nearly 2x more likely to exceed targets. But too often, marketing generates leads that sales can’t act on, while sales chase deals that marketing isn’t supporting.Join Tribal Impact's Sarah Goodall and Felipe Torres in this LinkedIn Live as we uncover:The real cost of misaligned sales & marketing on social media.How leading B2B brands are turning social engagement into pipeline and revenue.Practical steps to improve collaboration, prioritisation & shared accountability.How to measure success: Leading vs. lagging indicators for social selling.The role of LinkedIn Sales Navigator, data & AI in bridging the gap.