Why Marketing Tech Keeps Exploding with Scott Brinker #36

In this episode of Print to Pixel, Dennis Kelly chats with Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of Chiefmartec, about the explosive growth of marketing technology, from its niche beginnings to today’s AI-driven landscape. Scott shares candid insights from his accidental career in MarTech, the surprising lack of consolidation in the industry, and groundbreaking research on generative AI adoption.They dive into HubSpot’s evolving partner ecosystem, the resurgence of direct mail in omnichannel strategies, and why human adaptability, not just technology, remains the biggest bottleneck for innovation.Chapters:00:00 - Intro02:15 - Scott's Background & Career Journey03:00 - Early Days of Marketing Technology07:03 - Evolution of the MarTech Landscape09:34 - Generative AI in Marketing12:00 - HubSpot's AI Tools & Industry Adoption21:45 - HubSpot's Partner Ecosystem Growth30:39 - Omnichannel Marketing Strategies35:24 - Get in Touch with ScottGet in touch with Scott:Scott Brinker's LinkedInChiefmartec WebsiteHubSpot EcosystemMentions:Brian HalliganDharmesh ShahFranz RiemersmaEthan MollickKaren EngRiversideRunwayMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel