Why Marketing to Women Doesn’t Work: Dr. Jenny Darroch Reveals the Truth

Dr. Jenny Darroch, Dean and Mitchell P. Rales Chair in Business Leadership at the Farmer School of Business, Miami University, shares valuable insights from her groundbreaking book, Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs. Drawing on years of research and practical experience, Dr. Darroch emphasizes the importance of moving beyond one-size-fits-all approaches and instead embracing nuanced market segmentation to truly understand and meet the diverse needs of consumers. Dr. Jenny is the former Henry Y. Hwang Dean of the Drucker School of Management and a professor of marketing and entrepreneurship. A thought leader on innovation and customer-centric strategies, her work has been cited over 4,600 times. She's the author of three books, a regular Huffington Post contributor, and has earned multiple accolades, including CGU’s Teacher of the Year and recognition from the LA Business Journal and PDMA. Dr. Darroch earned her Master of Commerce from the University of Auckland, New Zealand, in 1992, and completed her Ph.D. in Marketing at the University of Otago in 2002, with a thesis focused on innovation and knowledge management. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. Jenny Darroch generously shared profound insights from her book, “Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs,” during her appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited. All content is © 2025. All rights reserved.