EPISODE · Mar 5, 2025 · 34 MIN
Why Marketing Works Best When Everyone’s On Board
from AEC Marketing for Principals · host Katie Cash and Judy Sparks
When change is in collaboration it never feels forced.Vickie Oshima, VP of Marketing at Architecture & Design Firm AO, joins Katie Cash to unpack how she tackles marketing in a firm with 17 specialized studios. She talks about juggling different business needs, keeping marketing in line with the bigger picture, and building trust to make evolution happen. Vicky believes great marketing isn’t just about strategy but making sure everyone feels confident in the direction they’re headed.Tune in for practical tips on building connections, understanding what people really need, and making sure your marketing matches your firm’s vision.Topics discussed in this episode:marketingbrandingculture blendingstrategic planningrelationship building value & impactmarketing & communicationmarketing teampitchingcommunication expertemotional connectionConnect with Vickie Oshima:LinkedIn: https://www.linkedin.com/in/vickiemoshima/Website: https://www.aoarchitects.com/ Connect with Katie:https://smartegies.com/
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When change is in collaboration it never feels forced. Vickie Oshima, VP of Marketing at Architecture & Design Firm AO, joins Katie Cash to unpack how she tackles marketing in a firm with 17 specialized studios. She talks about juggling different business needs, keeping marketing in line with the bigger picture, and building trust to make evolution happen. Vicky believes great marketing isn’t just about strategy but making sure everyone feels confident in the direction they’re headed. Tun...
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Why Marketing Works Best When Everyone’s On Board
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