Why Marketplaces Are Building Their Own Freight Brokerages

Marketplaces have already taken over logistics, warehousing, and even last-mile delivery. Now they're moving further upstream into freight brokerage — the $200 billion business of matching shippers with trucking capacity. This episode looks at how Uber Freight and Amazon Freight are using their data advantages to undercut traditional brokers, and what it means for the fragmented trucking industry. We break down the unit economics, the technology stack, and the question of whether every marketplace with a shipping problem will eventually run its own freight brokerage. #Marketplaces #FreightBrokerage #UberFreight #AmazonFreight #Logistics #Trucking #DigitalBrokerage #SupplyChain #Business #Technology #FexingoBusiness #BusinessPodcast #PlatformEconomy #NetworkEffects #DataAdvantage #FreightTech #MiddlemenDisruption #FTL Keep every episode free: buymeacoffee.com/fexingo