Why Marketplaces Are Building Their Own Search Engines episode artwork

EPISODE · May 28, 2026 · 10 MIN

Why Marketplaces Are Building Their Own Search Engines

from The Platform Economy with Fexingo: Marketplaces, Networks, and Multi-Sided Businesses · host Fexingo

Marketplaces like Amazon, Airbnb, and Etsy have long relied on Google for traffic, but a growing number are investing in internal search to reduce dependence and capture more value. This episode explores how marketplace-native search differs from general web search, the economics of the shift, and what it means for platform governance. Lucas and Luna break down the specific case of Etsy's search overhaul in 2024 which boosted conversion by 12%, and discuss why vertical search might be the next competitive moat in the platform economy. #MarketplaceSearch #Etsy #PlatformEconomy #VerticalSearch #SearchEngine #Ecommerce #Marketplace #GoogleDependence #NetworkEffects #ConversionRate #MachineLearning #ProductSearch #BusinessStrategy #TechTrends #BusinessAndTechnology #FexingoBusiness #BusinessPodcast #PlatformStrategy Keep every episode free: buymeacoffee.com/fexingo

Marketplaces like Amazon, Airbnb, and Etsy have long relied on Google for traffic, but a growing number are investing in internal search to reduce dependence and capture more value. This episode explores how marketplace-native search differs from general web search, the economics of the shift, and what it means for platform governance. Lucas and Luna break down the specific case of Etsy's search overhaul in 2024 which boosted conversion by 12%, and discuss why vertical search might be the next competitive moat in the platform economy. #MarketplaceSearch #Etsy #PlatformEconomy #VerticalSearch #SearchEngine #Ecommerce #Marketplace #GoogleDependence #NetworkEffects #ConversionRate #MachineLearning #ProductSearch #BusinessStrategy #TechTrends #BusinessAndTechnology #FexingoBusiness #BusinessPodcast #PlatformStrategy Keep every episode free: buymeacoffee.com/fexingo

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Why Marketplaces Are Building Their Own Search Engines

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This episode was published on May 28, 2026.

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Marketplaces like Amazon, Airbnb, and Etsy have long relied on Google for traffic, but a growing number are investing in internal search to reduce dependence and capture more value. This episode explores how marketplace-native search differs from...

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