Why Marketplaces Are Building Their Own Search Engines

What this episode covers

Marketplaces like Amazon, Airbnb, and Etsy have long relied on Google for traffic, but a growing number are investing in internal search to reduce dependence and capture more value. This episode explores how marketplace-native search differs from general web search, the economics of the shift, and what it means for platform governance. Lucas and Luna break down the specific case of Etsy's search overhaul in 2024 which boosted conversion by 12%, and discuss why vertical search might be the next competitive moat in the platform economy. #MarketplaceSearch #Etsy #PlatformEconomy #VerticalSearch #SearchEngine #Ecommerce #Marketplace #GoogleDependence #NetworkEffects #ConversionRate #MachineLearning #ProductSearch #BusinessStrategy #TechTrends #BusinessAndTechnology #FexingoBusiness #BusinessPodcast #PlatformStrategy Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Platform Economy with Fexingo: Marketplaces, Networks, and Multi-Sided Businesses?

This episode is 10 minutes long.

When was this The Platform Economy with Fexingo: Marketplaces, Networks, and Multi-Sided Businesses episode published?

This episode was published on May 28, 2026.

What is this episode about?

Marketplaces like Amazon, Airbnb, and Etsy have long relied on Google for traffic, but a growing number are investing in internal search to reduce dependence and capture more value. This episode explores how marketplace-native search differs from...

Can I download this The Platform Economy with Fexingo: Marketplaces, Networks, and Multi-Sided Businesses episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.