Why Marketplaces Are Building Their Own Vertical SaaS Tools

from The Platform Economy with Fexingo: Marketplaces, Networks, and Multi-Sided Businesses · host Fexingo

Marketplaces aren't just connecting buyers and sellers anymore. They're becoming operating systems for their sellers, offering tools for inventory management, analytics, CRM, and even accounting. Lucas and Luna explore why platforms from Amazon to Shopify are bundling vertical SaaS, how it deepens moats and increases switching costs, and what it means for independent software vendors. Featuring the example of the restaurant marketplace Toast and the shift from commission to subscription revenue. #Marketplaces #VerticalSaaS #PlatformEconomy #Amazon #Shopify #Toast #BusinessSoftware #Ecommerce #SaaS #RevenueModel #SwitchingCosts #Moat #Subscription #Commission #IndependentVendors #BusinessAndTechnology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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This episode is 9 minutes long.

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This episode was published on June 6, 2026.

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