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EPISODE · May 30, 2025 · 15 MIN

Why Mascots Make Comebacks During Recessions

from Marketing: Global Edition · host Jasmine Montgomery, Piers Guilar

Did you know that brands are more likely to bring in a mascot during times of economic difficulty?In this episode Jasmine and Piers discuss the resurgence of mascots and debate whether they are a good thing for brands or a silly distraction from real brand assets. From Ronald McDonald and the Kellogg’s chicken to Duo Lingo’s owl, this episode gets to the bottom of why brands turn to mascots in hard times and finds out that one of the podcasters has a particular beef with the Michelin Man.

Episode metadata supplied by the publisher feed · Published May 30, 2025

What this episode covers

Did you know that brands are more likely to bring in a mascot during times of economic difficulty?In this episode Jasmine and Piers discuss the resurgence of mascots and debate whether they are a good thing for brands or a silly distraction from real brand assets. From Ronald McDonald and the Kellogg’s chicken to Duo Lingo’s owl, this episode gets to the bottom of why brands turn to mascots in hard times and finds out that one of the podcasters has a particular beef with the Michelin Man.

PodParley-generated summary based on available episode metadata and transcript content.

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Frequently Asked Questions

How long is this episode of Marketing: Global Edition?

This episode is 15 minutes long.

When was this Marketing: Global Edition episode published?

This episode was published on May 30, 2025.

What is this episode about?

Did you know that brands are more likely to bring in a mascot during times of economic difficulty?In this episode Jasmine and Piers discuss the resurgence of mascots and debate whether they are a good thing for brands or a silly distraction from...

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