Why Mascots Make Comebacks During Recessions

Did you know that brands are more likely to bring in a mascot during times of economic difficulty?In this episode Jasmine and Piers discuss the resurgence of mascots and debate whether they are a good thing for brands or a silly distraction from real brand assets. From Ronald McDonald and the Kellogg’s chicken to Duo Lingo’s owl, this episode gets to the bottom of why brands turn to mascots in hard times and finds out that one of the podcasters has a particular beef with the Michelin Man.