Why measure the Carbon Footprint of Your Marketing? with Jaye Cowle

from eCommerce MasterPlan · host Chloë Thomas

Jaye Cowle has been driving marketing for consumer-facing brands since 2004, and for the last 10 years she has done this via her multi-award-winning agency Launch – the paid media agency for ambitious businesses where her goal is to build the happiest performance agency.The average website emits 1.76 grams of CO2 for every page view – that’s 100,000 page views per month and over 2,000 kg of CO2 a year! Listen to learn:how to reduce wasteful marketing – from slow page loading to unnecessary website traffic. It’s not about spending less, but about being efficient so you can have a positive impact on the planet and spend more time on thinking and creating. How to audit the CO2 impact of your website, video-first marketing on YouTube and Pinterest, and cutting through the noise with a clear purpose.Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What this episode covers

Jaye Cowle has been driving marketing for consumer-facing brands since 2004, and for the last 10 years she has done this via her multi-award-winning agency Launch – the paid media agency for ambitious businesses where her goal is to build the happiest performance agency.The average website emits 1.76 grams of CO2 for every page view – that’s 100,000 page views per month and over 2,000 kg of CO2 a year! Listen to learn:how to reduce wasteful marketing – from slow page loading to unnecessary website traffic. It’s not about spending less, but about being efficient so you can have a positive impact on the planet and spend more time on thinking and creating. How to audit the CO2 impact of your website, video-first marketing on YouTube and Pinterest, and cutting through the noise with a clear purpose.Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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Why measure the Carbon Footprint of Your Marketing? with Jaye Cowle

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This episode is 28 minutes long.

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This episode was published on February 13, 2023.

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