Why Measurement Will Be Key In 2023 (And Beyond!)

As we close the chapter on the book of 2022, marketers across the country are in a state of planning and evaluation. What campaigns performed above expectation? Which ones underperformed? Were you able to truly understand the impact of your marketing efforts, with accurate measurement solutions? In our final episode of our 2022 season, podcast favorite Omer Jilani joins us to talk about the advances in the measurement space – from podcast advertising to digital audio, CPG, and even purchase cards. In addition, he shares details on what Claritas has focused on this year as a result of where we see the industry heading and some of the client feedback we’ve received. We also introduce Paul Riismandel to the podcast. The Sr. Director of Marketing and Insights at SXM Media has decades of experience that has helped SXM’s clients achieve success in channels that may be new to them, like podcasting. Paul also clues marketers in on how to connect listeners in meaningful ways through digital channels, and talks extensively about the roll diversity has in podcasting, including how SXM champions diversity through their sponsorships and collaborations.Visit Claritas online: https://www.claritas.com/Learn more about SXM Media: https://www.sxmmedia.com/Connect with Paul: https://www.linkedin.com/in/paulriismandelConnect with Omer: https://www.linkedin.com/in/omerjilaniRead our case study: https://claritas.com/case-studies/national-home-furnishings-retailer/ Will you be attending CES 2023? Connect with the Claritas and SXM Media team at "the most influential tech event in the world!"