Why Media Messaging Matters for Franchisors with Liane Caruso of Entrepreneur Media

Welcome to the Franchise Founders Podcast. We are on a mission to help aspiring entrepreneurs just like you take action through franchise ownership allowing you to obtain more financial freedom, time with family, and ultimately, a business that can run on its own without you.Dan Claps has co-founded several franchise development firms and currently runs The Franchise Playbook. Christian Dadulak is a successful Franchise Consultant and runs his independent Franchise Consulting business, The Franchise Guys. In this episode, Dan and Christian talk to Liane Caruso, Senior Vice President at Entrepreneur Media. As Senior Vice President, Liane handles all things franchising for Entrepreneur, including all of the franchise-related articles that are meant to provide education for prospective franchise buyers and beyond. She discusses exactly why content is so critical for franchisors to invest their resources into, the importance of regularly putting out articles, as well as whether or not there is such a thing as "too much content." We even get into what is and what isn't worthy of writing a story about as it relates to the franchisor's brand. Tune in to learn the in's and out's of producing content, PR, and the power of Entrepreneur Media for the franchise space.