Why “Messy” Content Will Beat AI in 2026 with Wes Towers

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.AI can generate content in seconds.Polished videos are everywhere.Websites all sound the same.So what actually wins in 2026?In this episode of Tenacity with Sonia C., Sonia sits down with Wes Towers, founder of Uplift360, to unpack why real, imperfect, human content is becoming the ultimate competitive advantage.Wes shares:The costly mistake that taught him to stay in his nicheWhy trust is eroding in trades, and how to rebuild itWhy a less-than-perfect Google rating can increase credibilityHow founders can stand out in an AI-saturated worldAnd the personal resilience required when life hits hard, but business doesn’t stopThis conversation isn’t about algorithms.It’s about authenticity, discipline, and building a reputation that scales.If you’re a founder wondering how to compete when AI can do “everything,” this episode will show you why being human is your moat.Listen or watch full episodes: https://soniacouto.com/Advertising Inquiries: https://redcircle.com/brands