Why Meta is Removing Conversion Tracking from Some Campaigns

from Today in Digital Marketing · host Tod Maffin

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What this episode covers

Meta is rolling out new restrictions for certain websites and apps using its Business Tools, starting in early 2025. If your brand is in the health and wellness space, you will face some limitations in data sharing. For example —and this is the huge one— the Conversions API (CAPI) will no longer function for you. Our Meta Ads correspondent Andrew Foxwell drops by to chat about what to expect. Privacy & Opt-Out: https://redcircle.com/privacy

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Why Meta is Removing Conversion Tracking from Some Campaigns

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This episode was published on December 3, 2024.

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