Why metaphors matter in science communication

Metaphors are not just storytelling “extras.” Today, some thoughts and tips on using metaphors in science communication. This is the first of a mini-series on metaphors in science and science communication, because there’s a lot to say, and think about, when it comes to using metaphors. [powerpress] Subscribe (it's free!) → The post Why metaphors matter in science communication appeared first on SciComm Success.