EPISODE · Jun 24, 2025 · 1H 12M
Why Michael Bierut still designs with a notebook and pencil
from Most Innovative Companies · host Fast Company
Welcome to the first episode of By Design, our new show for news, interviews, and criticism from the wide world of design. Our first guest is Michael Bierut. He has been the brains behind some of the most iconic design work in recent history. Mastercard, Slack, Saks Fifth Avenue, and countless more came from Beirut’s desk as a partner at Pentagram. Now, as Michael steps into (semi) retirement, he sat down with By Design hosts Liz Stinson and Mark Wilson for a thoughtful reflection on his legendary career and why both humans and technology will need to work together for real design innovation. And yes, they do revisit the infamous “H” logo he designed for Hillary Clinton’s 2016 presidential campaign. Liz and Mark also give their analysis on the latest in design news. Is Apple’s Liquid Glass any good? Can Sam Altman and Jony Ive make a useful piece of AI hardware? Plus, Liz and Mark make their cases for the best and worst new designs before producer Cody Nelson picks a winner.
What this episode covers
Welcome to the first episode of By Design, our new show for news, interviews, and criticism from the wide world of design. Our first guest is Michael Bierut. He has been the brains behind some of the most iconic design work in recent history. Mastercard, Slack, Saks Fifth Avenue, and countless more came from Beirut’s desk as a partner at Pentagram. Now, as Michael steps into (semi) retirement, he sat down with By Design hosts Liz Stinson and Mark Wilson for a thoughtful reflection on his legendary career and why both humans and technology will need to work together for real design innovation. And yes, they do revisit the infamous “H” logo he designed for Hillary Clinton’s 2016 presidential campaign. Liz and Mark also give their analysis on the latest in design news. Is Apple’s Liquid Glass any good? Can Sam Altman and Jony Ive make a useful piece of AI hardware? Plus, Liz and Mark make their cases for the best and worst new designs before producer Cody Nelson picks a winner.
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Why Michael Bierut still designs with a notebook and pencil
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