Why micro-dramas exploded in China

Episode 260 of the TellyCast: The content industry podcast podcast, hosted by Justin Crosby, titled "Why micro-dramas exploded in China" was published on February 5, 2026 and runs 36 minutes.

February 5, 2026 ·36m · TellyCast: The content industry podcast

0:00 / 0:00

Summary

Justin Crosby speaks to Chinese micro-drama expert Wenwen Han, founder and CEO of the Short Drama Alliance, about how China built the world’s most advanced short-form drama economy. The conversation explores platform ecosystems on Douyin and WeChat, in-app payments versus ad-funded viewing, the rise of AI-generated “motion comics,” and what Western producers keep getting wrong about vertical drama. Han also shares her predictions for where the market expands next and why the US and India coul...

Episode Description

Justin Crosby speaks to Chinese micro-drama expert Wenwen Han, founder and CEO of the Short Drama Alliance, about how China built the world’s most advanced short-form drama economy. The conversation explores platform ecosystems on Douyin and WeChat, in-app payments versus ad-funded viewing, the rise of AI-generated “motion comics,” and what Western producers keep getting wrong about vertical drama. Han also shares her predictions for where the market expands next and why the US and India could be on the brink of major growth.

Sign up for The Drop newsletter

Support the show

Enrol on the TellyCast Digital Bootcamp

Buy tickets to How to Make Money in Digital

Enter the Digital Video Awards

Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok

Share this episode

Similar Episodes

Sitting Pretty an episode of Lux Radio Theater

Apr 26, 2024 ·55m

Miracle on 34T an episode of Lux Radio Theater

Apr 26, 2024 ·60m

Gentleman s Ag an episode of Lux Radio Theater

Apr 26, 2024 ·54m

I Remember Mam an episode of Lux Radio Theater

Apr 26, 2024 ·43m

Jane Eyre an episode of Lux Radio Theater

Apr 26, 2024 ·42m

Miracle of the an episode of Lux Radio Theater

Apr 26, 2024 ·57m

Similar Podcasts

The Victory Hour (Video) The Victory Hour Since 1952, The Victory Hour has been Live on television, making it the longest-running live Christian broadcast in America. The Victory Hour is the weekly live telecast of the Sunday morning service at Grove Avenue Baptist Church. http://wordsofvictory.com Time Telecast FriskyFox13 On the Time Telecast, we interview and educate people on various topics from a well-intended perspective. ✨ Lux Radio Theater - Full Episodes Inception Point Ai The Lux Theater show was an American television anthology series that was produced from 1950 until 1957. The series presented both comedy and drama in original teleplays, as well as abridged adaptations of films and plays.The show began as a live 30-minute Monday evening CBS series on October 2, 1950, switching to Thursday nights during August, 1951. In September 1953, the show relocated from New York to Hollywood. On August 26, 1954, it debuted on NBC as an hour-long show on Thursday nights, telecast until September 12, 1957. With the introduction of the one-hour format and the move to Hollywood, abridged versions of popular films were often used as the basis for shows.Some of the most popular Lux Theater shows included adaptations of the films "Casablanca," "Gone with the Wind," and "The Wizard of Oz." The show also featured original teleplays by some of the most acclaimed writers of the day, including Rod Serling, Paddy Chayefsky, and Reginald Rose.The Lux Theater show was one of th Later In The Programme Greg Simpson In a world beset with terribleism - from the X-Factor to Russel Grant - Radio Snore is a bastion of good sense. A place where culture not only lives but breeds. You are beleagured, confused; you don't know which olive oil to buy, let alone what plays to go and see! We are here to help. Welcome to Radio Snore. Do make yourself at home.

URL copied to clipboard!