Why Micro-Influencers Outperform Celebrities — Vivien Garnès

Before he built a $20M influencer marketing platform, Vivien Garnès couldn't sell neckties. Turns out that failure taught him everything.Jason Marc Campbell sits down with Vivien Garnès, co-founder and co-CEO of Upfluence, to break down how influencer marketing actually works today. Vivien shares the failed menswear brand that led him into the space by accident, why working with large volumes of small, niche creators now outperforms celebrity endorsements, how brands are turning influencers into product co-creators and even equity partners, and why he chose to bootstrap Upfluence to $20M in revenue instead of chasing venture capital.=====👂Listen out for:The failed necktie business that started it allWhy micro-influencers now outperform celebritiesHow coupon codes solve the attribution problemCombining influencer content with paid adsWhy they signed clients against a spreadsheet not competitors=====❤️ New to the Jason Marc Campbell Business Podcast?Discover the Book written by Jason, Selling With Love.http://jasonmarccampbell.com/bookSubscribe to the YouTube Channel HERE:https://www.youtube.com/c/sellingwithlove=====📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:Instagram: https://www.instagram.com/jasonmarccampbellLinkedIn: https://www.linkedin.com/in/jasonmarccampbellNote from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-) #VivienGarnès #JasonMarcCampbell #SellingWithLoveAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy