Why Mizzen+Main’s $100M Founder Left to Build a Baby Monitor

Kevin Lavelle’s got a knack for big ideas and starting fresh. First, he took on menswear with Mizzen+Main, bringing performance fabric to dress shirts and making them a hit with pro athletes and office rebels alike. Now he’s back with something new—a baby monitor. Yep, from dress shirts to baby tech. In this episode, he breaks down the whole journey: the wild beginnings, early mistakes, and how he built a brand from scratch, twice. It’s a sharp take on the wins, the losses, and why some ideas just stick around until you finally make them happen.Episode Highlights:How Kevin’s “aha” moment led to Mizzen+Main’s success.The surprising lessons from scaling a DTC menswear brand.Transitioning from clothing to tech: Why Kevin started Harbor.Kevin’s experience with early product mistakes and customer trust.The power of influencer partnerships and wholesale growth.How a Tim Ferriss podcast ad skyrocketed Mizzen+Main’s sales.What it takes to launch a product parents trust with their kids.Mentioned in This EpisodeBrands & BusinessesMizzen+MainHarborShopifySage 50 PeachtreeEpicor ERPHawk SearchFairePeople MentionedTim FerrissJJ WattPhil MickelsonDamon JohnSimon SinekSponsorsZipifyCleverificOmnisendHelp the ShowAsk a question in The Unofficial Shopify Podcast Facebook GroupSupport the show by leaving a review and subscribingWhat’s Kurt Up To?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your storeNever Miss an EpisodeSubscribe wherever you get your podcastsJoin Kurt's newsletter