EPISODE · Jun 8, 2026 · 22 MIN
Why MMR Is Not a Buying Strategy
from Desk Ready Leads · host DeskReadyLeads.Com
MMR can be a useful reference point, but it is not a used car buying strategy if the vehicle cannot retail profitably after recon, fees, floorplan, days-to-sale risk, and price compression.This episode breaks down why dealers need to stop worshiping auction numbers and start buying inventory based on real market exit plans.
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Why MMR Is Not a Buying Strategy
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This episode was published on June 8, 2026.
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