Why More Adults Are Choosing Pregaming Over Pricey Drinks

In this episode, we dive into the peculiar but relatable trend of pregaming making its comeback as a response to overpriced drinks at concerts and events. Discover how this resurgence harkens back to college days and hear from concert-goers who are adapting to these unwelcome price hikes. With input from recent surveys and insights from the industry, we explore whether these changes are here to stay.