Why Most Athletes Don’t Get Sponsorships (And What Brands Actually Want)

In this episode, Belinda McNulty, Co-Founder MatchFit360 and sports partnerships expert at Unibet, former NRL & Fox Sports shares what’s really happening behind the scenes in sponsorship, why athletes are still underserved commercially, and what brands need to do differently to stay ahead.We break down:- Why sports sponsorship is shifting from logos to storytelling- What the best sponsors are doing differently right now- How athletes can build value beyond followers- The gap between athletes and the commercial side of sport- Why women’s sport is not a “moment” — it’s a movementIf you’re an athlete, brand, club or partner in sport, this episode will help you understand where the industry is heading and how to be part of it.👉 Join MatchFit360 or learn more: https://matchfit360.com👉 Follow for more insights on athlete careers, sponsorships and sport business