Why Most B2B Positioning Fails — And How to Fix It | April Dunford

from Revenue Science with Rich M. Smith · host Rich M. Smith | Business Growth & Marketing Expert

👉 Connect with me: https://richmsmith.com/In this episode of the Revenue Science Podcast, April Dunford explains why positioning is not just a branding exercise — it’s a revenue strategy that impacts pipeline growth, sales conversion, differentiation, and market expansion.April also shares practical frameworks from her bestselling books Obviously Awesome and Sales Pitch, along with actionable advice for CEOs, marketers, and sales leaders trying to sharpen their competitive advantage.If you work in B2B SaaS, enterprise software, marketing, or revenue leadership, this episode is packed with insights you can apply immediately.

Episode metadata supplied by the publisher feed · Published May 8, 2026

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Why Most B2B Positioning Fails — And How to Fix It | April Dunford

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