Why Most Brand Photographers Are Impossible To Tell Apart

Most brand photographers look exactly the same. Same portfolios, same Instagram grids, same prices, same everything — which means clients have nothing left to judge them on except cost. Marcus breaks down why this happens, why quietly copying the photographers you admire erases what makes you different, and the three questions that surface the one thing about you that no other commercial photographer can replicate. If you've ever wondered why some photographers charge what they want while others get squeezed on price, this is where you start finding the answer.Generalise or Specialise? Niching as a Photographer gets to the heart of standing out from the crowd.