Why Most Brands Fail With Agencies (And What Top Brands Do Differently) | Josh Cairns

Most brands treat agencies like vendors. The best brands treat them like growth partners. In this episode of CPG Brand Builders, Braden sits down with Josh Cairns, from Crew Marketing Partners, to break down what actually makes agency relationships successful in today’s CPG landscape. This conversation goes beyond creative work and campaigns. It is about alignment, trust, structure, and how the right partnership model unlocks better execution and faster growth. In this video, you will learn:• Why most brand–agency relationships underperform• How top CPG brands structure agency partnerships• What “true alignment” actually looks like in practice• How trust impacts creative output and speed to market• How to get more strategic value from your agency relationshipsIf you are a CPG founder, marketer, or brand leader working with agencies or planning to, this conversation will change how you approach those partnerships.Like this video if you found it valuable.Subscribe for more CPG growth strategies and marketing insights.Join CPG Brand Builders today: https://brandbuilderscpg.com#CPG #MarketingStrategy #AgencyLife #BrandGrowth #BusinessStrategy #ConsumerPackagedGoods #Leadership #CPGBrandBuilders