Why Most Businesses Fail at CRM Implementation | The Venue RX

On this week’s episode of The Venue RX Podcast, host Jonathan Aymin sits down with Jason Kramer, founder and CEO of Cultivize, a consulting firm that helps service-based businesses turn their CRM systems into scalable growth engines.Jason shares his journey from running a marketing agency to becoming a CRM strategist focused on connecting marketing efforts to measurable sales results. He discusses how platforms like Upwork and Fiverr reshaped traditional marketing, why so many CRM implementations fail, and how businesses can fix broken lead management processes by prioritizing systems and strategy over software.Jason explains how to choose the right CRM, the pros and cons of industry-specific tools, and what it really takes to document and streamline the client journey, from first inquiry to post-event retention. Jason also shares insights on AI, automation, and how his team at Cultivize helps businesses of all sizes build visibility, consistency, and accountability into their growth systems.About Our Guest: Jason Kramer is the founder of Cultivize, a consulting firm that helps business consultants and growth advisors turn their CRM systems into engines for scalable success. With more than 20 years of experience in marketing and business development, Jason specializes in transforming lead management processes through smart CRM automation and targeted email nurturing, creating measurable, ROI-driven growth for B2B and consulting firms.His career began with global brands like Virgin Atlantic and Johnnie Walker, but today his passion lies in empowering strategic advisors and fractional leaders to gain visibility into what’s working, and what’s not, within their sales pipelines. When he’s not helping clients streamline and scale, you’ll find Jason out on the Hudson River enjoying time with his family.Find Him Here: Website: https://cultivize.com/Facebook: https://www.facebook.com/cultivize/Linkedin: https://www.linkedin.com/in/jasonleighkramer/Youtube: https://youtube.com/@crm-advisor-implementor?si=cjzCGRhb6xugqVQr