Why Most Businesses Fail at Marketing—and How to Fix It

This episode of Black Men Sundays is a no-nonsense marketing masterclass with John Dwyer (JD), founder of the Institute of WOW and the strategist behind campaigns for Michael Jordan, Disney, KFC, Warner Bros., and Jerry Seinfeld.JD breaks down why most businesses fail at marketing, why discounting is a losing game, and how direct-response and incentive-based strategies can generate massive, immediate demand. From global campaigns to simple ideas that produce avalanche-level leads, this conversation is a blueprint for entrepreneurs who want customers now—not excuses.Tune in now! Black Men Sundays is ranked #9 of the top 80 Black Wealth Podcasts on https://podcasts.feedspot.com/black_wealth_and_investing_podcasts/Subscribe on our Youtube channel! https://www.youtube.com/@blackmensundaysFollow us on Instagram and Tiktok @blackmensundays

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This episode is 42 minutes long.

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This episode was published on February 8, 2026.

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