EPISODE · Dec 17, 2025 · 55 MIN
Why Most Coaches Are Afraid to Pick Up the Phone & What To Do About It
from Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz · host Lidia Axe
Why are most coaches terrified to do the outreach? In this raw and unfiltered episode, Lidia sits down with Drewbie Wilson, founder of Call The Damn Leads , to tackle one of the biggest obstacles facing coaches, consultants, and other solopreneurs: fear of sales. If you've ever felt your stomach drop when it's time to name your price, frozen when reaching out to potential clients, or convinced yourself that "your work should speak for itself", this conversation is for you. What you'll discover in this episode: • The real reason behind call reluctance (hint: it's not what you think) • Why imposter syndrome might actually be a good sign for coaches • Cold vs. warm outreach: what actually works for solopreneurs • The CALLS framework - a proven structure for sales conversations that doesn't feel salesy • How to handle the dreaded money conversation without freezing up • Why coaches should actually be the best salespeople (and how coaching skills translate directly to sales) • The difference between a script and a structure (and why you need one and not the other) • How to respond when prospects say "it's too expensive" or "I need to think about it" This episode is packed with practical frameworks, honest insights, and the permission you need to step into sales with confidence - without feeling sleazy or salesy. Ready to stop hiding behind certifications and start having real conversations with potential clients? This episode will show you exactly how. 🔗 Connect with Drewbie: https://www.linkedin.com/in/drewbiewilson/ https://callthedamnleads.com/ 🚀 Join MAGIC Activation Zone - a community where I make it easy for you to turn dreams into paying clients for MAGIC business builder: Mentors-Advisors-Guides-Instructors-Coaches https://www.skool.com/a-zone ⏱️ TIMECODES: 00:00 Episode Teaser & Welcome 01:23 Origin Story: From Insurance Agent to Marketing Entrepreneur 03:42 The Corporate-to-Solopreneur Transition Challenge 04:27 Understanding Why You Are So Afraid To Sell 09:06 Imposter Syndrome: Friend or Foe? 12:23 The Bothering People Myth 16:05 Cold vs Warm Outreach Strategy 23:30 Script vs No Script: The CALLS Framework 27:08 Coaches Are Natural Salespeople 35:32 Discovering Your Worth: The 75 Dollar Lesson 39:20 Time, Energy, and Effort: The Real Finite Resources 43:44 Handling Money Objections Like a Pro 47:10 The Identity Shift Required for Success 51:58 Final Call to Arms and Mission ___________________________ 🔗 Connect with Lidia: YouTube https://www.youtube.com/@lidiachmel LinkedIn https://www.linkedin.com/in/lidia-chmel/ ___________________________ ↗️ Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link): https://www.joinpodmatch.com/lidia
What this episode covers
Why are most coaches terrified to do the outreach? In this raw and unfiltered episode, Lidia sits down with Drewbie Wilson, founder of Call The Damn Leads , to tackle one of the biggest obstacles facing coaches, consultants, and other solopreneurs: fear of sales. If you've ever felt your stomach drop when it's time to name your price, frozen when reaching out to potential clients, or convinced yourself that "your work should speak for itself", this conversation is for you. What you'll discover in this episode: • The real reason behind call reluctance (hint: it's not what you think) • Why imposter syndrome might actually be a good sign for coaches • Cold vs. warm outreach: what actually works for solopreneurs • The CALLS framework - a proven structure for sales conversations that doesn't feel salesy • How to handle the dreaded money conversation without freezing up • Why coaches should actually be the best salespeople (and how coaching skills translate directly to sales) • The difference between a script and a structure (and why you need one and not the other) • How to respond when prospects say "it's too expensive" or "I need to think about it" This episode is packed with practical frameworks, honest insights, and the permission you need to step into sales with confidence - without feeling sleazy or salesy. Ready to stop hiding behind certifications and start having real conversations with potential clients? This episode will show you exactly how. 🔗 Connect with Drewbie: https://www.linkedin.com/in/drewbiewilson/ https://callthedamnleads.com/ 🚀 Join MAGIC Activation Zone - a community where I make it easy for you to turn dreams into paying clients for MAGIC business builder: Mentors-Advisors-Guides-Instructors-Coaches https://www.skool.com/a-zone ⏱️ TIMECODES: 00:00 Episode Teaser & Welcome 01:23 Origin Story: From Insurance Agent to Marketing Entrepreneur 03:42 The Corporate-to-Solopreneur Transition Challenge 04:27 Understanding Why You Are So Afraid To Sell 09:06 Imposter Syndrome: Friend or Foe? 12:23 The Bothering People Myth 16:05 Cold vs Warm Outreach Strategy 23:30 Script vs No Script: The CALLS Framework 27:08 Coaches Are Natural Salespeople 35:32 Discovering Your Worth: The 75 Dollar Lesson 39:20 Time, Energy, and Effort: The Real Finite Resources 43:44 Handling Money Objections Like a Pro 47:10 The Identity Shift Required for Success 51:58 Final Call to Arms and Mission ___________________________ 🔗 Connect with Lidia: YouTube https://www.youtube.com/@lidiachmel LinkedIn https://www.linkedin.com/in/lidia-chmel/ ___________________________ ↗️ Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link): https://www.joinpodmatch.com/lidia
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Why Most Coaches Are Afraid to Pick Up the Phone & What To Do About It
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