Why Most Digital Publishers Struggle Without a Yield Team

Chapters

1. 0:00 Introduction
2. 0:08 Why Some Companies Don’t Use a Yield Team
3. 0:33 Approach 1: Function-by-Function Breakdown
4. 0:48 Rate Cards and Pricing Exceptions
5. 1:46 Forecasting and Ad Operations
6. 2:30 When You Only Use Programmatic Partners
7. 3:05 Product Teams and Monetization Support
8. 3:57 Managing Network Margins and Monetization
9. 4:26 When You Can Get Away Without a Yield Team
10. 5:00 Approach 2: Matching Supply and Demand
11. 5:45 Why Meta Is a Unique Case
12. 6:49 Fragmentation Without Coordination
13. 7:26 Common Complaints from Supply and Demand Sides
14. 8:07 Final Thought: You Can Survive Without a Yield Team… But Should You?
15. 8:24 Subscribe and Closing