Why Most Food Brands Get Marketing Wrong (And How to Fix It)!

No fluff. No BS. Just the truth about what actually works in food marketing.In this debut episode of Fuelling Foodies: The Food Marketing Podcast, host Kate Williams and the KW Marketing team are flipping the script on what you think grows a food brand.From why social media won’t drive direct sales (yep, we said it), to why email marketing is STILL one of the top revenue drivers in 2025 - we’re calling out the myths and sharing the real strategies that scale food & drink businesses online.You’ll hear:Why funnels are everything (and how to get yours working fast)The truth about influencer marketing (spoiler: it’s broken)Why you need to understand your return on ad spend and where to spendWhat Gen Z is really doing online (hint: they’re not scrolling Instagram)And why data is your best friend when it comes to growthPlus, we share our “why” - why we started this podcast, why we’re obsessed with scaling food brands, and why this is the no-fluff marketing advice you’ve been craving.If you’re serious about growing your food & drink brand... this is where it starts!LINKS & RESOURCES:Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Need help with marketing? Book a Strategy Call with KateSubscribe, share, and leave us a review if this episode made you rethink your strategy and tag us @kwmarketinguk to join the conversation.