Why Most Investors Fail Before They Ever Make a Bad Investment

Long before people lose money in the market, they lose control of themselves. In this episode, Andy Tanner sits down with performance coach and author Joshua Lifrak to explore why investing is ultimately a mental game. Drawing from his experience working with professional athletes, executives, and the Chicago Cubs organization during their championship run, Joshua explains why resilience is not a personality trait. It's a trainable skill. They discuss why the brain is wired for survival instead of growth, how fear disguises itself as logic, and why most people react emotionally instead of responding intentionally.  This episode is about becoming the kind of person who can think clearly, recover quickly, and make better decisions when uncertainty shows up — because it always does. Want to Learn More? – Explore free education and tools at cashflowbonus.com to strengthen your investing foundation