Why most lead-generation efforts fail and how to do it right with Jordan Mara

Jordan Mara is a master prospector and an all around expert on modern sales strategies. He is the founder of Coho Sales Consulting, the world's leading sales training and enablement business for SaaS startups. A lot of investment has been pouring into outbound lead-generation teams but most companies are achieving poor results. Old volume-driven outbound prospecting approaches focused on how good our products and company are just don't cut through anymore and produce ever-diminshing returns. Companies also potentially damage their brand by aggressively calling into accounts without proper preparation and co-ordination with other sales functions. Jordan draws on his track record of success to share with us what's really working today and how you can achieve great lead-gen results with a high quality, research-driven approach.