Why Most Marketing Campaigns Target the Wrong Customers -...

What this episode covers

In this episode, Adam Torres interviews Jennifer Gressman, CEO of Site Impact. Jennifer discusses the gap between targeting and conversion data, explains how fragmented platforms impact campaign performance, and shares strategies for improving marketing efficiency through hyper-targeted omni-channel campaigns. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Frequently Asked Questions

How long is this episode of Mission Matters Business Podcast with Adam Torres?

This episode is 13 minutes long.

When was this Mission Matters Business Podcast with Adam Torres episode published?

This episode was published on May 15, 2026.

What is this episode about?

In this episode, Adam Torres interviews Jennifer Gressman, CEO of Site Impact. Jennifer discusses the gap between targeting and conversion data, explains how fragmented platforms impact campaign performance, and shares strategies for improving...

Can I download this Mission Matters Business Podcast with Adam Torres episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.