Why Most Marketing Measurement Is Wrong

from Brandformance · host Pranav Piyush

What if the metrics your company relies on every day… are giving you the wrong answers?In this episode, Pranav & Sundar break down:Why Uber cut $35M in Meta spendThe real meaning of incrementalityWhy CAC swings can mislead entire organizationsHow brand advertising actually works in saturated marketsWhy marketers obsess over dashboards that don’t matterAnd how AI is changing the future of analyticsThis is a deep dive into modern marketing measurement, experimentation, brand strategy, and executive decision-making — designed for CMOs, growth leaders, and marketing operators navigating today’s increasingly noisy data landscape.If you care about attribution, brand ROI, MMMs, incrementality testing, or performance marketing… this episode is for you.

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This episode is 37 minutes long.

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This episode was published on May 25, 2026.

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