Why Most MSPs Have a Knowledge Problem, Not a Growth Problem

I sat down with Greg Jones, SVP at Kaseya, for this episode, and it stayed with me long after we stopped recording. Greg has spent his career across government, MSP, and vendor roles, and he's watched thousands of MSPs make the same mistake: collecting more knowledge instead of executing on what they already have. We talk about his book, The Best of One Minute Wednesday, the knowledge action gap I fell into myself back in 2003, and what it takes to scale without losing yourself in the process. Timestamps: 00:56 – Welcome and guest introduction 01:15 – Greg's journey into the MSP and vendor world 06:21 – The origin story behind One Minute Wednesday 11:09 – Why every leader should write down what they've learned 13:01 – Execution over consumption in the AI era 15:06 – Choosing the right idea and building a 30 day action plan 18:39 – Closing the knowledge action gap 21:05 – Building the capabilities SMBs actually need 22:28 – Becoming a go to market business, not just a tech business 27:03 – Scaling without owner burnout 30:10 – Why peer groups matter, and letting go of the grenade 34:48 – The charity behind the book 36:21 – Where to find The Best of One Minute Wednesday Who this is for: Any MSP owner who has walked out of a conference inspired and walked back into the same routine a week later. Leaders who know they need to delegate more but haven't figured out how. What you will learn: Why knowledge without action is just a hobby How to reverse engineer a plan into weekly execution steps The mindset shift from tech-led to go to market-led How letting go of control is what actually lets a business grow