Why Most New Mobile Games Fail - Fraser Clark, Lead Game Designer @ Sandsoft

This episode is for mobile game developers, game designers, product managers, and studio leaders trying to build games in today’s saturated market.Fraser Clark (Lead Game Designer at Sandsoft, formerly Social Point & Ubisoft) shares why most new mobile games fail — and why the industry’s reliance on “80% proven” mechanics may no longer work.We discuss:• What makes a game worth switching to• Creative risk vs. saturation risk• The shift from creative-led to product-led studios• Live ops strategy and long-term engagement• Why safe design is becoming dangerous• The real role of AI in game developmentIf you work in free-to-play, live operations, or mobile game development, this conversation offers practical insights on differentiation, retention, monetization, and innovation in a highly competitive market.