EPISODE · Jul 11, 2023 · 20 MIN
Why Most People Are Doing Digital PR Wrong
from Content and Conversation: Organic Growth Insights from Siege Media · host Ross Hudgens, Siege Media, Drew Page
Show Notes:00:23: Does digital PR have enough value per link?4:35: How to execute link building effectively6:40: Breaking down the value of links by industry7:29: Off-brand digital PR — the “Principal—Agent” problem9:59: Deploying digital PR campaigns 1-4x a year11:50: Why keyword-driven digital PR makes the most impact13:08: How to fuel internal linking across your site14:29: Digital PR best practices, the fundamentals15:49: Final tips, tricks, and tactics/li>Show Links:Follow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Embed this episode
What this episode covers
Wondering why your digital PR strategy isn’t moving the needle? If your campaigns seem to miss the mark, you’re not alone. Digital PR, much like its traditional counterpart, plays a pivotal role in shaping public perception of your brand. However, the involvement of digital PR agencies often results in the brand getting lost amidst a high volume of assets that veer off-topic. Not only does this result in unrealistic link goals, but it can also inadvertently cause more harm than good. Join us on this episode of Content & Conversation as Ross and Drew uncover the “holy grail” of effective digital PR. They explore the importance of keyword-driven research, the power of thought leadership, and the significant impact of SEO fundamentals. Additionally, the pair delve into the high-value impact of long-form assets such as reports or surveys.
NOW PLAYING
Why Most People Are Doing Digital PR Wrong
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.