Why Most People Are Using AI Wrong (And What I’m Doing Instead)

Everyone is talking about AI. But most creators, entrepreneurs, and business owners are making one major mistake: they’re asking AI for personalized business advice without giving it access to the information it actually needs. In this episode of Social Media Decoded, Michelle Thames breaks down one of the most exciting announcements from the KIT Craft + Commerce conference: MCP (Model Context Protocol) and what it means for creators, marketers, and business owners. Don’t worry—this isn’t a technical episode. Michelle explains MCP in plain English and shares how connecting tools like ChatGPT, Claude, and Gemini directly to your email marketing platform could completely change the way you make business decisions. Instead of generic AI answers, imagine getting insights based on your actual audience, subscribers, and business data. From identifying your most engaged subscribers to creating smarter email campaigns and automations, this episode explores how AI is becoming more useful, more personalized, and more actionable for creators. If you’ve ever wondered how AI can help you grow your audience, email list, and business without feeling overwhelmed by technology, this episode is for you. In This Episode • What MCP is and why creators should care • Why most people are using AI incorrectly • How AI becomes more powerful when connected to your business data • The difference between generic AI advice and personalized insights • Why email marketing still matters in the age of AI • How creators can use AI to better understand their audience • Why your email list is one of the most valuable assets you own • The future of AI-powered marketing for entrepreneurs and creators Key Takeaways Followers are borrowed. Subscribers are owned. Better data leads to better decisions. AI isn’t replacing great marketers—it’s helping them make smarter decisions faster. The future belongs to creators who own their audience. Connect With Michelle Instagram: @MichelleLThames If this episode was helpful, send Michelle a DM with the word KIT and let her know your biggest takeaway. Affiliate Link For KIT: https://partners.kit.com/9agthn08tlmq-mcp Resources Mentioned • Kit Email Marketing Platform • ChatGPT • Claude • Gemini • KIT Craft + Commerce Conference Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.